At Spotlight Coaching, we help you uncover, shape, and celebrate your unique career story – one that reflects your values, elevates your strengths, and positions you for what’s next.
Your brand opens doors.
We’ll help you walk through them.
Career branding isn’t just about a resume. It’s about reputation, clarity, and confidence. It’s how you show up on the page, online, and in the room. Whether you’re leaping, pivoting, or leveling up, a strong brand helps you:
The moment when you hear: “YOU'RE HIRED!”
That moment isn’t luck. It’s the result of a clear message, a strong story, and materials that do the talking before you even walk in the room.
At Spotlight Coaching, we reconnect the thread of your career, your skills, strengths, values, and achievements, and shape it into a professional narrative that attracts opportunity. From resumes to salary negotiations, it’s all part of shaping the many facets of your career brand.
Your voice. Your value. Your next chapter.
Every great brand has a clear message and leaves a lasting impression. Yours should, too. If you are ready to leap, pivot, or level up, consider us your launch team. We’re here to support you through every step of your career evolution including:
Resume Writing
Present your most powerful marketing tool and the foundation of any job search feeling proud, grounded, and ready. We write high-impact resumes that align with your goals, reflect your unique strengths, and position you for what’s next. This is more than formatting and key words, it’s a deeply collaborative process designed to capture your value in a way that makes you feel proud of your journey and optimistic for the next chapter.
Make every application count by tailoring each submission while keeping your personal brand intact. We guide you in making a compelling case for why you are the perfect fit. And yes, cover letters still matter, especially if you want to stand out.
Showcase your personality, values, and career story through a warm, strategic first-person narrative. We craft profiles that invite connection, spark interest, and reflect who you are beyond the resume.
Master your story, refine your responses, and walk into every interview excited and ready. We prepare you to speak about yourself and your work with ease, authenticity, and impact.
Know your worth and ask for it. We prepare you for these pivotal moments so you can negotiate with professionalism, purpose, and power.
Showcase your career with a compelling impression. We deliver standout bio suites that reflect your voice, elevate your brand, and leave a lasting impression. Each is customized to fit every platform, purpose, and length including executive profiles, author pages, board nominations, speaker intros, podcast features, social profiles, and more.
"Working with Ferrell was a valuable and energizing experience. She brought a thoughtful, motivating presence to the process and offered strategic insights that helped me stay focused and confident in a competitive job market - exactly what I needed during a pivotal time in my career.”
"Ferrell helped me begin to see that I could communicate my experience and value in a way that landed with others. What felt impossible to me seemed joyful to her… The surprising end result was that I ended up pursuing my own work with a new focus and commitment."
Ferrell has a gift for understanding people’s career stories and translating them into clear, professional, and impactful résumés and profiles. She’s professional, knowledgeable, and genuinely supportive, and I’m so grateful for how she has helped me.
“During a challenging transition, Ferrell went beyond polishing my resume and LinkedIn profile and brought genuine care, editorial precision, strategic insight, and personal encouragement. She has the rare ability to see people clearly and bring out their best.”
“Ferrell was super knowledgeable, professional and patient during the resume process. She took her time to understand me and my professional background and provided lots of tips during interviewing. Super great person to work with!”
“Ferrell was a joy to work with and extremely diligent in her work. Her guidance and counsel has been of immense benefit to me. Working with her is most certainly time well spent. “
"Ferrell helped me with every phase of the hiring process. She drew out the very best qualities in me and helped me feel amazingly prepared and confident throughout. This was pure gold to me."
“Ferrell is the easiest person to talk to and really dug in to get to know me. She created a resume that not only reflected my professional accomplishments but also reflected who I am as a person. She had a method to help me pull out some impactful career highlights that I otherwise may have glossed over or not included at all.”
We love this stuff! Ready to tell the story that sets you apart? Let’s talk.